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Customer Notification: eTag Solutions Limited is acquired by Assa Abloy subsidiary Traka to create Traka Automotive

11/1/2014

3 Comments

 

23rd October 2014

Great news! After close partnership with key management hardware provider Traka forged over more than 10 years, we’ve struck an agreement today to be acquired by the firm. So eTag Solutions, already the premier provider of electronic key management systems for automotive dealerships, now joins forces with the leading key cabinet manufacturer in the market, to create a brand new combined entity called Traka Automotive. Traka has created this new division in order to increase focus and direct more resources into serving the automotive market in a highly targeted manner.

All our staff will move across to Traka Automotive today and you will see no disruption to your services during the transition period. Medium and longer term however, it is great news for you now that we have access to more resources and a very powerful international distributor network. It also gives us an ability to build new solutions for the automotive market in a way that has been impossible up until now.

Our acquisition follows a period of unprecedented growth for eTag Solutions.  In the last few years we’ve seen electronic key management systems go “mainstream” – being viewed by most modern dealerships as an essential tool for securing assets and improving operational effectiveness.

It is great to be finally offering both the hardware and software elements of the key management system under one roof. It will definitely enable us to be more responsive to market needs and assist customers to optimise their past and future key management investments. So please watch this space for exciting new announcements! Let’s talk very soon.

If you have any questions please do not hesitate to call me on 0845 2252910 or email paul.smith@traka.com or psmith@etagsolutions.com

Yours sincerely,

Paul Smith
Director
Traka Automotive
3 Comments
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    Author

    The ImproveMyDealership blog is published by Paul Smith, Director of Traka Automotive, the leading electronic key management solution for car dealerships. Paul has worked in the UK Automotive Industry since 1995. He is passionate about Retail Dealerships, the challenges they face and the opportunities open to them

    “Any opinions stated here are those of Paul Smith himself rather than the company he works for.

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eTag is used in dealerships covering a wide range of franchises such as Audi, Ford, Toyota, Kia, Mercedes-Benz, Volvo, Mazda, BMW, Seat, Land Rover, Skoda and Fiat.

Key Cabinet Intro

The video shows one of our newly installed key systems with optional roller shutter and fingerprint access. It shows how simple it is to register a new user on the key system and then the new user authenticating and taking/returning a tracking iFob (attached to the keys).
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eTag Solution Walkthrough

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Read more about the eTag solution